Falling from $0.0074 in 2017 (likely due to its explosive growth), Amazon now pays artists $0.00402 per play. On average, Spotify pays $0.00437 per stream. Yet, while Amazon, Spotify, and Apple Music continue to grow, don’t expect artist royalties to grow.Īccording to our ongoing royalty chart, Apple Music pays $0.00783 per stream. For the industry to reach its full potential, we can’t just look at 15-to-22-year-olds.” “ We’re not battling for the same customers as everyone else. 14% of Music Unlimited and Prime Music subscribers are aged 55 and older. That’s due to “a gap in the market” for the older age group. Steve Boom, Head of Amazon Music, added that both services appeal to middle America and older consumers. We see high engagement on their service.”
One unnamed senior music executive told FT,
In addition to free access to Prime Music, Prime members receive a discounted $8 a month rate to Music Unlimited. Music Unlimited and Prime Music have both gained traction over the past several months due to its popular voice assistant, Alexa. People don’t pay as much attention to it, but it’s been hugely effective.” Speaking about Amazon’s explosive growth, Midia Research analyst Mark Mulligan explained, However, we know that Apple Music added 10 million subscriptions over mid-May 2018, when Apple CEO Tim Cook revealed the service had 50 million subs. The standard pricing tier, Amazon Music Unlimited, costs 9.99 per month or 7.99 per month for an individual with an active Amazon Prime membership. Want unlimited access to 100 million songs Try Amazon Music Unlimited All the music ad-free The most ad-free top podcasts Discover new music and podcasts based on your likes Shuffle play any artist, album, or playlist Get the most out of Amazon Music wherever you go with the mobile app. Amazon, meanwhile, grew 70%.įT didn’t provide metrics on Apple Music’s growth. Spotify, for example, has only grown 25% in the past year. The media outlet also reported that both Music Unlimited and Prime Music have a stronger growth rate than Spotify and Apple Music. According to the Financial Times, Amazon now has over 32 million subscribers across both music services.
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